Influencers are dreamers, they are leaders with a vision.” – Johnny Hunt

With the advent of the digital world, marketing has evolved from only sending out promotion advertisements on Tv or radio to social media and much more. Businesses are investing heavy finances to strengthen their online presence. Marketing has transformed from being just a one way channel to a dialogue between brands and customers. With technology, it has become difficult to monitor responses given by customers on specific products or services. These responses if positive help your brand cast a good reputation but if found bad should be regulated otherwise it can cause harm to your reputation in the longer run.

Influencer marketing is increasingly more turning into a need for entrepreneurs. Collaborating with influencers can assist create online buzz approximately your brand. In addition, it is able to strengthen your brand’s recognition, improve audience engagement, and increase conversions. Genuine influencers have a lot of followers and share engaging content to keep customers always attracted towards their brand. But where are positives, negatives also persist and so businesses have to deal with fraudulent influencers over the web. Influencer fraud keeps on being an issue and can happen from numerous points of view yet one of the most well-known systems is when influencers choose to buy adherents. Deceitful influencers will put resources into misleadingly expanding their number of devotees and now and again even use bots. They endeavor to maintain a strategic distance from the difficult work that accompanies building a strong web based life following.

Influencers nowadays, running behind likes and followers often tend to cheat by purchasing followers, bot comments and pods. Pods are gatherings of individuals that structure collusions via web-based networking media to give positive remarks and likes on one another’s posts. But brands should understand that these fraudulent influencers have no importance and what they need is genuine and motivated followers. With the increasing traffic on social media, these fraud influencers are also increasing. As per Instascreener’s information, at first in May after Instagram expelled the preferences and remarks of clients from outsider applications, counterfeit influencer commitment rates declined from 1.7% to 1% on specific records with the least true crowds. In any case, from September to December 2019, the phony commitment rate for those records expanded from 1% to almost 1.2% on the grounds that some influencers who report counterfeit commitment rates had the option to make sense of workarounds to go around Instagram’s strategies.

Understanding signs to protect your brand

One common and easy way is to keep track of the likes and followers on the influencer’s account. If you see a sudden spike in followers, it might be a sign that they have bought the new followers. On the off chance that you see that an influencer has an exceptionally low measure of followers however a significant level of comments and likes, this can show that they are auto-created. You may likewise see that a few remarks on an influencer’s internet based life stage are unessential to the post which may affirm that the remarks are fake. In order to avoid cheating, only a small part of your campaign should be involved in getting engagement and followers. Influencers are important for brands as they build a relationship between customers and create awareness. It is additionally imperative to perceive the intensity of small scale influencers which ordinarily have under 100,000 adherents and are non-VIP. They are esteemed as progressively valid and there is a sure trust factor that individuals have with them versus the super influencers that have in excess of a million supporters. Screening your influencers appropriately is one of the most significant advances you can take to decrease the danger of having a fake influencer.

Online Reputation Manage has a results-driven marketing team of experts in building robust integrated marketing programs for brands of all sizes, with specific expertise in the martech space. They have the perfect exposure to promote your brand via digital marketing, app marketing, email marketing and social media marketing. They discover, manage and work with high end influencers to make sure that your brand reaches millions of passionate and socially engaged audiences. They continuously monitor your brand’s reputation over the internet and help your brand get relevant positive reviews. They have got the best tools for online reputation monitoring of you/your brand in the entire online community that comprises blogs, articles, forums, press releases, search engines and many more.